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Modest mode

Women from East to West are redefining modest style codes

The modest style market is booming. Recently there’s been a surge of interest, partly thanks to hijab-wearing top model and British Vogue covergirl, Halima Aden.

London Fashion Week hosted its  concurrent London Modest Fashion Week for the second year running. Showcasing modern modest designers from around the world, it proves this once niche market now has a global audience in mind. With a goal for “modest fashion” to simply be seen as “fashion”, modest design knows no bounds. Embroidered with jewels, colourful or minimalist, tailored or fluid, these are stylish fashions constructed with comfort in mind.

What more could we want from our clothes?Dressing conservatively can be a religious or cultural choice. But fluid, body-skimming silhouettes are also flattering for curvier figures, or the older customer seeking elegance. Modest brands excel at stylish eveningwear with long sleeves, perfect for cooler climates. It’s a fashion-forward workwear choice too, when tailoring doesn’t appeal.
 Luxurious silk maxi skirts or loose-fit trousers can be dressed up or down. While long sleeved, lightweight jersey layering pieces are perfect wardrobe essentials ready for any occasion. Why not broaden your horizons? With the help of Fashtory you can check out global brands at the touch of a button.

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