Diversity means different things to different people. But that hasn’t stopped it becoming fashion’s newest buzzword. Race, age, size and representation on catwalks are key to boosting brand sales. But is it authentic? And will it last?
Thanks to the power of social media, the fashion industry has a direct line to its customers (just as we offer you a hotline to designers on the Fashtoryapp!). People want to see themselves in fashion; real clothes for real people.
Fashion has a way to go before it solves its inclusivity problem, but we should celebrate the role models paving the way for change. In 2014 Denise Bidot became the first curve model to walk at New York fashion week. At Fashtorywe’re big fans of the beautiful Halima Aden – in 2017 she stole the show as the first to wear a hijab to walk the catwalk, shifting the spotlight onto modest fashion.
(Incidentally, modest fashion has gone global, enticing cosmopolitan consumers drawn to its stylish aesthetic: check out PoseArrazi on Fashtory to be tempted!)
And they’re just the tip of the iceberg. Fashion is a global business, so it should embrace global bodies.
At Fashtory, we love to bring people together! Find our global edit of brands in a single click of the app.